CUPRA BEV Training

From June 5^th to 24^th, the CUPRA BEV Training event took place at the CUPRA College — a dedicated learning journey for the CUPRA dealer network, designed to deepen technical knowledge and strategic insight into the brand’s electric mobility vision.

Across twelve intensive days, over 360 participants from all over Italy engaged in a dynamic mix of classroom learning and hands-on sessions.
Each day welcomed 30 professionals, divided into teams to attend specialized workshops aimed at strengthening skills, aligning on key messages, and sharing the unique CUPRA mindset.

The experience was completed by dynamic test drives of CUPRA’s electric vehicle range, offering participants the chance to experience first-hand the performance, design, and innovation that define the brand.

A training project that blends know-how and passion — built to embody and transmit the spirit of the CUPRA tribe.