Cupra Experience

11 – 12 July 2019 | Milan - Como - Bormio

Client: Cupra

Cupra offered a two-day exclusive experience to the main Italian newspapers to discover the new SUV, a car with a sportive soul and an elegant design.
The concept of the event was related to the natural elements which are found in the CUPRA spirit, in fact, the location of the welcome coffee was the Crespi Bonsai, a museum collecting several bonsai species.
The conference “Deep Dive” was held by the Cupra Design Manager at the “Mandarin Hotel” at the Lake Como, where the journalists enjoyed the lunch on the lakeside.

The journalists drove to the hotel-lodge ‘Sunny Valley’, at 2700 meters of altitude in the Alpe Valley, testing the car performance on steep and unpaved roads to reach the location.
The lodge boasts a luxurious spa with breathtaking views over the Stelvio National Park where the guests could spend a relaxing afternoon. The young and promising chef of the hotel delighted the journalists with typical dishes made with local products.
Eventually, Cupra gave the opportunity to fully appreciate the new SUV as well as to live a unique experience.