11 – 12 July 2019 | Milan - Como - Bormio

Client: Cupra

Cupra offered a two-day exclusive experience to the main Italian newspapers to discover the new SUV, a car with a sportive soul and an elegant design.
The concept of the event was related to the natural elements which are found in the CUPRA spirit, in fact, the location of the welcome coffee was the Crespi Bonsai, a museum collecting several bonsai species.
The conference “Deep Dive” was held by the Cupra Design Manager at the “Mandarin Hotel” at the Lake Como, where the journalists enjoyed the lunch on the lakeside.

cupra experience

The journalists drove to the hotel-lodge ‘Sunny Valley’, at 2700 meters of altitude in the Alpe Valley, testing the car performance on steep and unpaved roads to reach the location.
The lodge boasts a luxurious spa with breathtaking views over the Stelvio National Park where the guests could spend a relaxing afternoon. The young and promising chef of the hotel delighted the journalists with typical dishes made with local products.
Eventually, Cupra gave the opportunity to fully appreciate the new SUV as well as to live a unique experience.

You might also be interested in:

Subaru National Dealer Meeting 2022

On 14th December we organized for Subaru Italia the National Dealer Meeting that was attended by 120 people among dealers and staff of the company. The chosen location was the […]

Read More

Subaru Christmas Dinner 2022

The theme of this year’s Subaru Christmas dinner was Country. An evening to the rhythm of western dance and rodeo looks at the Doppio Malto brewery in Verona, set up […]

Read More

Subaru Sales Training 2022

Together with Subaru Italy we organized 5 regional meetings dedicated to the sales network, to address the main topics of development, business and future projections. The meetings took place in […]

Read More

Other Projects for Cupra

Cupra Born Training Course

The training course of the new model CUPRA BORN was held in Verona from 3rd November to 17th December. 350 dealers took part into the training event, divided in smaller […]

Read More