23 May 2023 | Milan

Client: Honda Motor Europe Ltd - Italy

Honda recently unveiled new SUVs that aim to expand the Japanese manufacturer’s electrified offering in Italy and Europe. The presentation took place on 23 May at the striking Starhotels Rosa Grand in Milan, a few steps from the Duomo. During the event, journalists had the opportunity to get a closer look at Honda’s near future, with the goal of achieving zero emissions by 2050.

During the presentation, Honda introduced the sixth generation of the CR-V, which has also been completely redesigned. In addition, two completely new vehicles were unveiled to enrich Honda’s Sport Utility Vehicle range: the ZR-V Full Hybrid SUV and the new Honda e:Ny1, the company’s first 100% electric SUV.

The complete organization of the event was taken care of by Iantra, which managed the location search, set-ups and guest coordination.

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