18 September 2016 | Villa Erba - Cernobbio

Client: Scania Italy

The national launch of the New Scania Generation took place on Sept. 18th in Cernobbio (CO). The event revealed to an audience of 1200 guests from all over Italy the innovative range of vehicles that combine technology, sustainability and quality.
An exclusive location – Villa Erba International Exhibition and Conference Centre, was chosen to host such an important event.

The highlight of the convention “For the only business that matters. Yours.” was the reveal show in the plenary room: an emotional video, accompanied by a highly impressive light show , unveiled two vehicles of the new range.
Guests also had the possibility to see and touch six new vehicles displayed in a transparent, lake-view tent, set up in the park of the Villa.
The ancient Villa hosted a special art exhibition, displaying a selection of Scania paintings made by various international artists.

Innovation and creativity, skillfully combined, gave shape to a memorable event.

The event was planned, coordinated and managed by Iantra, with the precious support of a network of skillful partner agencies and collaborators.

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