Subaru E-OUTBACK Press Presentation

Sept 29 - Oct 2 | Treviso

From September 29 to October 2, 2026, IANTRA managed the organisation of the International Press Launch of the new Subaru E-OUTBACK, a four-day event that welcomed 66 Italian and international journalists to INFINITE AREA in Montebelluna, near Treviso, Italy.

The programme was designed to offer participants first-hand experience of the new model, combining presentation sessions with on-road and off-road test drives. Journalists from several European countries attended the event, with dedicated days for the Italian and international press.

For international journalists, the programme also included an evening in Venice, featuring a guided city tour, private water taxi transfers, an aperitif and dinner at a restaurant in the heart of the city.

The press days concluded with lunch at Locanda MaMaGiò, combining the driving experience with opportunities for socialising and networking.

Through the coordination of the various activities and the management of a programme spanning four days, IANTRA helped deliver an event that brought together product presentation, driving experiences and hospitality, offering journalists a comprehensive introduction to the new Subaru E-OUTBACK.