3 - 6 June 2019 | Verona
Client: Volkswagen Group Italy s.p.a. - Volkswagen Division
From June the 3rd to the 6th, the new T-Cross Volkswagen was launched during a national press conference to 40 motoring journalists.
The concept was “More than one thing”, a claim found throughout the event as well as in the selection of the locations. In fact, the journalists were welcomed in the Volkswagen headquarter in Verona, at the Mobility Lab where the conference was held.
They then drove to a family-run relais called “I Tamasotti”, which is also a cellar producing its own wines. Few kilometres away from the town and surrounded by vineyards, the guests could appreciate the local products prepared by the chef and housewife Luisa.
The test drive dived into the vineyards and Verona countryside, a great opportunity to assess the performance of the T-Cross.