25 - 29 November 2019 | Vicenza - Padua - Mira
Client: Subaru Italia s.p.a.
The launch of the new Subaru Forester e-BOXER to the national and international press took place in three different locations but with a common base: elegance and innovation.
Following the registration and the technical briefing hold at the Golf Hotel in Vicenza, the guests headed to the Padua Planetarium through an on and off-drive path. The Planetarium realistically reproduces the sky, stars, planets and the astronomic phenomena up to a hemispherical dome. This high-definition technology gave the chance to express the meaning of the Subaru logo: the Pleiades constellation and the concept of the new car.
After the “Stellar experience” and the press conference in the Planetarium, the journalists reached Villa Franceschi in Mira, an historic villa of the XVII century, become today an elegant and luxurious Relais Chateaux.
Both the roadmaps and the locations had been selected to emphasises all the features of the new Subaru hybrid car which are recollected into three pillars: safety, entertainment and a long lifetime.
Which key words to describe the event? #Experience, #Offroad e #Stars.