23 February 2017 | Verona

Client: Volkswagen Group Italy s.p.a. - Skoda Division

The New ŠKODA KODIAQ press launch took place in Verona on February 23rd. The event has been organized from A to Z by the team of Iantra.
Journalists from all over Italy gathered at VGI headquarter to start their test drive towards the Tenuta le Cave wholly immersed in the Amarone land.
Unique test drive including an off-road experience that allowed the participants to test firsthand all the new features of the car.

You might also be interested in:

Berner Convention 2021

The Berner Convention was a digital event that allowed us to connect more than 800 people to each other in accordance with safety standards. A comprehensive and well thought-out concept […]

Read More

Subaru Outback Test Drive National Press

The new Subaru Outback was the protagonist of an eight-day press event with test drive. The journalists of national newspapers drove the car through naturalistic and suggestive landscapes among the […]

Read More

Subaru Outback – Digital press launch

For the national and foreign press presentation of the new Subaru Outback we turned a dealership salon into a real television studio. Journalists of national newspapers connected to the online […]

Read More

Other Projects for Volkswagen Group Italy s.p.a. - Skoda Division

ŠKODA Octavia – National press presentation

ŠKODA presented the new Octavia to the national press in a five-days event. Each day started with a welcome coffee at the Volkswagen headquarters where the press conference was held, […]

Read More

Škoda Sales Excellence Award

Once again, we had the pleasure to organize for Škoda Italia the Škoda Sales Excellence Award Event for the best Italian sellers. Bressanone was the background of the event which […]

Read More

New Škoda Karoq National Press Launch

The press launch of the New Škoda Karoq took place in Verona on 16th and 17th January. The journalists took a Test Drive from Volkswagen Italy headquarters to Conca dei […]

Read More