24 – 27 October 2019 | Padua

Client: Volkswagen Group Italy s.p.a. - Seat Division

Seat Italia participated at the Fair of the vintage cars and motorcycles in Padua, from the 24th to the 27th of October. At the stand, six cars were displayed representing the past, present and future.

The exhibited cars of the past were the Seat Ibiza SXI 1988 and the Ibiza Cupra 1996, positioned alongside the new Seat Ibiza and Cupra Ateca. To show the future, Seat El Born and Cupra Tavascan were on top of a higher platform: fully electrical featuring an innovative design.

The coordination of the staff was key to guarantee the best management of the stand.

On the first day, the main guests were the journalists and VIPs, among them Daniele Bossari and Eleonora Pedron. They both got involved in the press conference hold at the stand by the Seat Italia Director, it then followed an exclusive lunch in a nearby restaurant.

The encounter between past and future has aroused much interest of visitors who stopped attracted by the interactive totems displayed for each car and managed by the hostesses.

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