27 - 30 May 2019 | Verona

Client: Volkswagen Group Italy s.p.a. - SEAT Division

The National Press launch of the Seat SUV range took place over four days, from May 27th to the 30th, hosting around 70 journalists from the major Italian newspapers.
Ateca, Tarraco and Arona are the three models tested, assessing the resistance, road holding and appreciating the design.

The journalists drove to Fondazione Bisazza, an exhibition space which brings together works and installations made by contemporary designers and architects who used the mosaic technique.

The press conference was hosted in this modern location where the Seat Italia Director gave a speech regarding the new Seat SUV family and all its features.

The second stop took the guests to Cantine Bellaguardia, a cellar built under the Romeo and Juliet castles. The wine tasting gave the journalists the chance to spend time together and discuss about the SUV performances.

Back to Verona, the aperitif was offered on top of the Lamberti Tower, giving a stunning view over Piazza dei Signori. The guests had dinner in town tasting local dishes.
The event matched modern art with tradition, providing an experience which overcame any expectation.

You might also be interested in:

Vallorbe Swiss Event – Vicenza Oro 2024

We are proud to have celebrated the 125th anniversary of Vallorbe Swiss at Villa Sorio. An exclusive evening themed ’20s/’30s with the enchanting magic of Stefano Bronzato, winner of Italy’s […]

Read More

Christmas Dinner Subaru 2023

This year, we organized the SUBARU’s Christmas dinner at the charming Maison Milano, which warmly welcomed the guests. During the dinner, a live show engaged the audience, featuring some of […]

Read More

Subaru CROSSTREK Press Launch – Bergamo

We organized the press launch for Subaru’s new CROSSTREK, which took place from November 30th to December 1st, 2023. During the event journalists had the opportunity to test the new […]

Read More

Other Projects for Volkswagen Group Italy s.p.a. - SEAT Division

SEAT Music Awards 2021

We were very happy to cooperate with SEAT Italia on the 2021 edition too,  for the two evenings of the SEAT Music Awards event in the Verona’s Arena. Guests were […]

Read More

SEAT Training

From 19th July to 3rd August, the training event for the SEAT sales network of the new models SEAT Arona and SEAT Ibiza was held in Verona. The event was […]

Read More

Press Launch SEAT Tarraco PHEV & Leon TGI

The press launch of the SEAT models Tarraco PHEV and Leon TGI saw the participation of 25 journalists divided into 4 days of events. Panoramic test drive along the wine […]

Read More