27 - 30 May 2019 | Verona

Client: Volkswagen Group Italy s.p.a. - SEAT Division

The National Press launch of the Seat SUV range took place over four days, from May 27th to the 30th, hosting around 70 journalists from the major Italian newspapers.
Ateca, Tarraco and Arona are the three models tested, assessing the resistance, road holding and appreciating the design.

The journalists drove to Fondazione Bisazza, an exhibition space which brings together works and installations made by contemporary designers and architects who used the mosaic technique.

The press conference was hosted in this modern location where the Seat Italia Director gave a speech regarding the new Seat SUV family and all its features.

The second stop took the guests to Cantine Bellaguardia, a cellar built under the Romeo and Juliet castles. The wine tasting gave the journalists the chance to spend time together and discuss about the SUV performances.

Back to Verona, the aperitif was offered on top of the Lamberti Tower, giving a stunning view over Piazza dei Signori. The guests had dinner in town tasting local dishes.
The event matched modern art with tradition, providing an experience which overcame any expectation.

You might also be interested in:

SEAT Music Awards

Verona hosted the SEAT Music Awards on September 2nd and 5th, and that was the perfect occasion for the journalists from the main national newspapers to test the new SEAT […]

Read More

ŠKODA Octavia – National press presentation

ŠKODA presented the new Octavia to the national press in a five-days event. Each day started with a welcome coffee at the Volkswagen headquarters where the press conference was held, […]

Read More

SEAT Leon – National Press Launch

The national press launch of SEAT Leon was held at the new location of the House, SEAT College. Iantra organized the five-days event for the journalists who attended the press […]

Read More

Other Projects for Volkswagen Group Italy s.p.a. - SEAT Division

SEAT Music Awards

Verona hosted the SEAT Music Awards on September 2nd and 5th, and that was the perfect occasion for the journalists from the main national newspapers to test the new SEAT […]

Read More

SEAT Leon – National Press Launch

The national press launch of SEAT Leon was held at the new location of the House, SEAT College. Iantra organized the five-days event for the journalists who attended the press […]

Read More

Seat at the Fair of the vintage cars and motorcycles

Seat Italia participated at the Fair of the vintage cars and motorcycles in Padua, from the 24th to the 27th of October. At the stand, six cars were displayed representing […]

Read More