Seat Urban Vehicles

27 - 30 May 2019 | Verona

Client: Volkswagen Group Italy s.p.a. - SEAT Division

The National Press launch of the Seat SUV range took place over four days, from May 27th to the 30th, hosting around 70 journalists from the major Italian newspapers.
Ateca, Tarraco and Arona are the three models tested, assessing the resistance, road holding and appreciating the design.

The journalists drove to Fondazione Bisazza, an exhibition space which brings together works and installations made by contemporary designers and architects who used the mosaic technique.

The press conference was hosted in this modern location where the Seat Italia Director gave a speech regarding the new Seat SUV family and all its features.

The second stop took the guests to Cantine Bellaguardia, a cellar built under the Romeo and Juliet castles. The wine tasting gave the journalists the chance to spend time together and discuss about the SUV performances.

Back to Verona, the aperitif was offered on top of the Lamberti Tower, giving a stunning view over Piazza dei Signori. The guests had dinner in town tasting local dishes.
The event matched modern art with tradition, providing an experience which overcame any expectation.