12 - 14 November 2019 | Verona

Client: Volkswagen Group Italy s.p.a. - Volkswagen Division

Volkswagen presented to the National Press the New Passat, one of the top three models most sold of the German Company.

Over the three-days conference, Iantra was in charge of the test drive, welcome and registration, logistic and location selection.

The roadmap gave the journalists the possibility to test all the main high-tech features of the car, arriving to the Casa della Vallagarina which was the perfect location to taste the local cousin.

You might also be interested in:

Subaru Outback Test Drive National Press

The new Subaru Outback was the protagonist of an eight-day press event with test drive. The journalists of national newspapers drove the car through naturalistic and suggestive landscapes among the […]

Read More

Subaru Outback – Digital press launch

For the national and foreign press presentation of the new Subaru Outback we turned a dealership salon into a real television studio. Journalists of national newspapers connected to the online […]

Read More

Biasi Convention

The Convention Biasi was an opportunity for the best designers of the company to discover and appreciate the beauty of Lake Garda. The first day started with a meeting at […]

Read More

Other Projects for Volkswagen Group Italy s.p.a. - Volkswagen Division

Volkswagen T-Cross National Press Launch

From June the 3rd to the 6th, the new T-Cross Volkswagen was launched during a national press conference to 40 motoring journalists. The concept was “More than one thing”, a […]

Read More

Volkswagen Das Welt Auto T-ROC Experience

On 10th and 12th April at the Almar Resort in Jesolo took place the training of the new model Volkswagen T-ROC. Three days divided by 2 turns of 35 people […]

Read More

National Sales Companies Conference VW Commercial Vehicles

The Conference of the National Sales Companies of Volkswagen Commercial Vehicles Department took place in Rome from 14th to 16th March. The participants could enjoy the typical Roman mood thanks […]

Read More