New Subaru Headquarters

Opening ceremony new Subaru headquarters in Milan

On 11th September took place the Opening Cerimony of the new Subaru Headquarter in Via Montefeltro in Milan.
The inauguration ceremony was attended by the Executive Vice President of Fuji Heavy Industries Mr. Takada, by the President of Subaru Italia Mr. Kageyama, by the management, employees and a large group of journalists, authorities, suppliers and guests.
Iantra handled the organization of the opening, the set up and the accommodation.

(photo by Ennevi)

Honda CR-Z Dealer Training

Audi RS4 Press Launch

Saab 9-3 Cabriolet Preview

VW Tiguan National Press Launch

THUN Teddy in Tour

Volkswagen – Vinitaly 2016

Volkswagen unveiled the new Tiguan during the 50th edition of Vinitaly in Verona.
The program offers exclusivity for 40 selected guests who had the opportunity to attend the event Opera Wine of Saturday, April 9 in Gran Guardia and suggestive gala dinner at the Arena .
By Iantra the guest management and the set up.

New Škoda Octavia Press Launch

The Italian Press Launch of the New Škoda Octavia took place in Verona on July 18 – 20.

The Journalists have had the possibility to test the car along routes specifically planned to enhance the different engine types of the new model.
The restaurant La Casa degli Spiriti, with it breathtaking view over the Garda Lake, has been chosen for the lunch of the participants.

Further test drives took place in the surroundings, allowing the participants to fully enjoy the beautiful landscape of the lake.

Iantra worked at the event wholeheartedly, without omitting any detail, providing a first-rate event.

Volkswagen Das Welt Auto T-ROC Experience

On 10^th and 12^th April at the Almar Resort in Jesolo took place the training of the new model Volkswagen T-ROC.

Three days divided by 2 turns of 35 people each.

The guests tested the new T ROC Volkswagen and participated in training class dedicated to the new model.

Gala dinner with entertainment.

A special event organized and taken care by Iantra.

Verona: A meeting with Juliet

Verona, the city of Romeo and Juliet, hosted the event of a Czech Republic world-leading company in the production of marbles. The event took place in the historical Gran Guardia Palace, in the heart of the city, welcoming 120 international guests.

The event started in the afternoon, with business meetings and a welcome coffee with a special view on the Arena. The marble and quartz of the Company became elements of design which perfectly matched with the location and the world-famous Juliet balcony was reproduced in human size.

During the company presentation in the conference hall, the guests were entertained by a special guest: Juliet. Also, the Anteprima Opera artists gave a performance singing the most romantic Opera arias engaging with the public.

The dinner was typical and tradition, with quality wines too. The guests had fun taking pictures on the Juliet balcony as well as at the Mirror Party.

A gathering event which involved the company with its clients, during the Marmomac Fair, in a suggestive location and background theme: Juliet and Romeo.

Berner Convention 2021

The Berner Convention was a digital event that allowed us to connect more than 800 people to each other in accordance with safety standards.
A comprehensive and well thought-out concept and the content tailored to the digital format were the key to success.
A direction of the latest generation and an organizational secretariat worked months before the event in order to manage all the needs of guests.

An event that saw the interaction of guests through online surveys and awards.
The final mosaic with the smiles of all the guests was the perfect closing of the first digital convention of the company Berner.

Digital events have, according to the circumstances, gained enormously in importance in the last year. The technical possibilities are manifold and already offer a solid infrastructure for the successful realization of different kinds of events.

Subaru Solterra Preview

At the end of April we finished the training event dedicated to all Subaru Sales Managers for the new SUV Subaru Solterra, the first electric car of the brand.
Iantra took care of the organization of the event, from the secretariat to the logistic on site.

For the launch of the first Subaru electric car, Subaru Solterra, our team took care of the organization, the secretariat and the management of the test drive at the ASC circuit of Vairano.
The event was divided into two sessions of four days of training with test drive on the track and off road experience.

Subaru Sales Training 2022

Together with Subaru Italy we organized 5 regional meetings dedicated to the sales network, to address the main topics of development, business and future projections.

The meetings took place in Milan, Verona, Venice and Rome and were attended by about 200 guests.

Iantra took care of the events from location scouting to guest management and on-site management.

Scania Convention

Two days of meetings organized for Scania Italia at Relais Il Canalicchio, a renovated medieval town overlooking vineyards and olive groves in the heart of the Umbrian countryside.

40 owners of Italian Scania dealerships had the opportunity to meet and update each other on the company’s progress, the new strategies to be applied and the forecasts for the future.

A convention with the tasting of typical local products.

Cassa Centrale Banca 50th Anniversary

We had the honour of organising the event on the occasion of the 50^th anniversary of Cassa Centrale Banca and the 5^th anniversary of the Cassa Centrale Group.
Four intense days, with 9,000 participants from all over Italy, including institutions, families and citizens.

We created a unique experience, from the conventions to the videomapping in Piazza Duomo, from the Teatro Sociale to the Buonconsiglio Castle, passing through the Happy Family Run and the Food Truck Festival.
Every detail was designed to celebrate innovation, culture and the link with the territory. 💫

Preparing an event of this size required commitment and passion: we started in November 2023 and followed every stage, from strategic planning to logistics management, involving 57 suppliers and over 300 operators.

New Seat Leon Family Press Launch

It was concluded with great interest the Press Presentation of the New Seat Leon Family. The event took place in a beautiful frame from Verona and Lake Garda: the historic and picturesque Sirmione.
Three days kissed by the sun that made the event organized by us even more appealing and fascinating.
Very appreciated the lunch stop at Antica Trattoria La Speranzina located in the ancient walls, who delighted our guests with a traditional tastefully menu renovated in taste and shape.