5 - 16 September 2016 | Verona

Client: Volkswagen Group Italy s.p.a. - Volkswagen Division

770 participants, 24 cars for test drive, 15 persons of staff, 10-day event, 3 locations involved.
These are the numbers of the training Event New Volkswagen UP! which was held in Verona from Sept. 5th to 16th.

Participants experienced the innovations of the new city car through citizens test drive and technical tests on a dedicated proving ground.

There were also training sessions that took place in the auditorium of the company and at Corte San Felice (Verona), which was transformed for the occasion into a real headquarters New UP!

The restaurant Piper has been chosen for all the lunches thank to its original, young and modern areas.

The event was coordinated by Iantra in all organizational aspects.

(photo by Ennevi)

You might also be interested in:

Cassa Centrale Group 2024 Convention

When collaboration and the sharing of visions can trace the path to collective success. At the Aqualux in Bardolino, Iantra organized an event for the Cassa Centrale Group, bringing together […]

Read More

Vallorbe Swiss Event – Vicenza Oro 2024

We are proud to have celebrated the 125th anniversary of Vallorbe Swiss at Villa Sorio. An exclusive evening themed ’20s/’30s with the enchanting magic of Stefano Bronzato, winner of Italy’s […]

Read More

Christmas Dinner Subaru 2023

This year, we organized the SUBARU’s Christmas dinner at the charming Maison Milano, which warmly welcomed the guests. During the dinner, a live show engaged the audience, featuring some of […]

Read More

Other Projects for Volkswagen Group Italy s.p.a. - Volkswagen Division

New Passat National Press Launch

Volkswagen presented to the National Press the New Passat, one of the top three models most sold of the German Company. Over the three-days conference, Iantra was in charge of […]

Read More

Volkswagen T-Cross National Press Launch

From June the 3rd to the 6th, the new T-Cross Volkswagen was launched during a national press conference to 40 motoring journalists. The concept was “More than one thing”, a […]

Read More

Volkswagen Das Welt Auto T-ROC Experience

On 10th and 12th April at the Almar Resort in Jesolo took place the training of the new model Volkswagen T-ROC. Three days divided by 2 turns of 35 people […]

Read More