New Škoda Karoq National Press Launch

The press launch of the New Škoda Karoq took place in Verona on 16th and 17th January.

The journalists took a Test Drive from Volkswagen Italy headquarters to Conca dei Parpari, in the scenic landscape of high Lessinia, made even more suggestive by a heavy snowfall.

Participants had lunch at the mountain chalet, Rifugio Parparo Vecchio, at Roverè Veronese, where they could taste the delicious local cuisine.

Iantra took care of all organizational aspects of this successful event.

Varta Convention

The convention was held in a beautiful setting in Valpolicella: an historical residence called Villa Quaranta.
Over the two days, the agents took part in activities in class as well as wine tastings sessions, provided by the famous cellar Cantina Tommasi.
Wine, food and a green resort have been the key elements which made this meeting successful.

Calzedonia Leg Show 2019

Again this year, Iantra got involved as the Organizing Secretariat for the Calzedonia Leg Show event, dealing with the travel logistic of over 3000 guests.

The unforgettable event to present the new Autumn/Winter Collection themed “Grand Hotel”.

A perfect occasion to celebrate the 60 years of the tights, it had seen the participation of international VIP, but firstly: Chiara Ferragni.

Cupra Born Training Course

The training course of the new model CUPRA BORN was held in Verona from 3rd November to 17th December. 350 dealers took part into the training event, divided in smaller groups in 16 days in full respect of the pandemic rules.

The event was organized with an interactive day of workshop and a static and dynamic comparison of the various models.

All of the participants were able to test the new car driving and to understand the technical characteristics of the vehicle discovering this incredible model.

Overall a very successful workshop!

Miele Training Experience

Milano Marittima was the setting for the Miele event dedicated to experiential training.
40 participants including employees and managers attended different training and team building activities during the four days.
Exclusive dinners and seafront venues with a closing event at the Darsena del Sale on a marvelous floating platform.

CROSSTREK Press Launch – Bergamo

We organized the press launch for Subaru’s new CROSSTREK, which took place from November 30th to December 1st, 2023.

During the event journalists had the opportunity to test the new Subaru product on the trails of the Selvino Adventure Park.

The setting up of a transparent dome created a special place amidst the snow-covered mountains where guests could take a break to relax and enjoy the impressive panorama.

Miele Meeting Appiano

The Miele meeting at the end of March involved representatives of the Italian sales network.

The meeting was held at the headquarters in Appiano, in the province of Bolzano, for the purpose of updating and providing information on the technological innovations of the Professional Line.

Exclusive evening at Villa Laviosa, one of the most renowned distillery producing grappas and liqueurs in Alto Adige.

International Sales Meeting – Orthofix Gala Dinner

On February 7^th, the “International Sales Meeting” Gala Dinner for Orthofix transformed the Monteci Cellars into a dreamlike setting: 1,000 candles, light displays, and a journey that combined elegance and dynamism.
Every detail was carefully designed to create a refined and immersive atmosphere, where each guest felt part of something truly special.
Our heartfelt thanks to Orthofix for choosing to share this evening with us.

Surgel Company Convention

A weekend full of fun with exciting activities and team games that involved the whole company and have strongly motivated the participants and has increased the sense of belonging to the company.
Three teams involved in an exciting city safari by bicycle in the center of Verona, in a nice singing contest “The Voice of Surgel” and, finally, an exciting rafting on the Adige.
The celebration of the 25th anniversary of Surgel took place at Villa Quaranta Park Hotel and ended with a convention and gala dinner.
Iantra took care of the communication with the teaser campaign began in January and all the organizational and logistical aspects of the event.

Subaru Trezia Press Launch

Honda FRV Dealers Launch

Skoda Yeti National Press Launch

Berner Italia Convention

The convention organized on the occasion of the 40th anniversary of Berner Italia achieved a resounding success.

Moving on from the establishment of the company to the present day, the 700 participants from all over Italy were able to appreciate the words of great satisfaction for all their hard work.

The convention ended with the show of the great comedian Giovanni Cacioppo, very appreciated from the whole audience.

Set up for the Gala Dinner: the Loggia of Gran Guardia, a historical and magic location.

(photo by Ennevi)

Miele Convention

All the employees of the Miele headquarter of Bolzano were protagonists of three great days of training and team building.
In the first week of September was organized the annual convention at the Hotel NH Laguna Palace in Mestre, in which moments of training and special activities were alternated.

The afternoon was dedicated to urban safari in Venice historical city center and was the focus of the teamwork of the whole company: from the challenges of wonderful views of the Grand Canal with watercolors to guerrilla gardening.

All the event was surrounded by a great energy and vitality that characterizes the entire company.

The logistic organization and team building activities were handled by Iantra.

(photo by Ennevi)

D.A.S. Golf Experience

A fun and constructive team building in the splendid setting of Palazzo Arzaga Hotel Spa and Golf Resort. For about 100 Italian agents, it was an opportunity to share moments of training and leisure with prestigious golf instructors.

The gala dinner was organized at the exclusive Gardagolf Country Club in Soiano del Lago.

The event was organized by D.A.S. Difesa Automobilistica Sinistri and supported by Iantra Srl.

New Subaru XV Press Launch

January has been an important month for Subaru due to the Press Launch of the new Subaru XV that Iantra had the pleasure to organize.

Journalists from all over Italy, divided into 4 groups, attended this great two-day event in Emilia Romagna.

Panoramic and technical routes have been specifically studied to allow the participants to test the new car model at best.

Participants stayed at Borgo Condè, surrounded by the beautiful vineyards of the location, and attended the press conference and exchanged comments and opinions.

A successful event that has been possible thanks to the hard work of the Subaru and Iantra teams.